For UK fitness & wellbeing professionals

Sell your coaching, programmes, counselling and consultations online, without the tech

We build high-converting websites, funnels and automated sales systems for UK coaches, programme creators and counsellors. Zoom, Google Meet, Microsoft Teams, payments and automation, all connected for you.

Free audit. No payment needed. Funnels from £149 one-time.

Built for UK professionalsPersonal trainersOnline coachesProgramme creatorsCounsellors & therapistsStudio ownersNutrition coaches
01 — The pain, and the fix

Stop doing it by hand. Let the funnel do it.

Every one of these costs you hours each week. Each has a fix we build into your funnel.

Without a systemWith Falcoon

Endless DMs about price and availability

Clients pick a time and pay on one page

Unpaid calls and no-shows

Payment taken before the call, reminders sent for you

Sending Zoom or Meet links by hand

A Zoom, Meet or Teams link created and sent automatically

Double-booked diaries

Calendar sync that respects your real availability

Leads going cold in your DMs

WhatsApp replies and follow-ups on autopilot

Chasing monthly payments every month

Direct Debit that collects itself

02 — The UK market

UK fitness is a small-business industry. Run yours like one.

There are 12.2 million UK health and fitness club members, and most personal trainers work for themselves. That means you handle the coaching, the sales and the admin on your own.

Falcoon takes the sales and admin off your plate.

12.2MUK health and fitness club members
5,842clubs competing for their attention
Mostpersonal trainers are self-employed
Hybrid coachingIn-person sessions plus online programmesProgramme and consultation funnels
Counselling & therapyPrivate 1:1 sessions, booked and paid onlinePaid booking with Zoom, Meet or Teams
Niche offersMenopause, pre- and post-natal, older adults, HyroxA clear-offer page for each niche
Less adminNo reception team to take bookingsBooking and reminders on autopilot
Paid up frontNo-shows and late payments cost hoursPayment taken at booking

Market figures: ukactive and 4GLOBAL, UK Health and Fitness Market Report 2026.

03 — What we build

We build your fitness revenue funnels.

Sell programmes, products and consultations without tech headaches. You focus on coaching. We handle the funnel.

High income

Sell Fitness Products

Sell supplements, plans and digital fitness products 24/7, even while you sleep.

  • Product store setup
  • Checkout + payment flow
  • Upsell & bundle system
Explore products →
Most popular

Sell Fitness Programmes

Turn your coaching into a system that brings clients daily, not randomly.

  • High-converting landing pages
  • Clear offer positioning
  • WhatsApp + lead automation
Explore programmes →
Easy cashflow

Sell Consultations

Clients book and pay before they talk to you, whether it's coaching, a programme review or a counselling session.

  • Auto booking funnels
  • Paid Zoom/Meet integration
  • Smart calendar sync
Explore consultations →
50+ UK fitness coaches scaling with Falcoon funnels
StripePayPalGoCardless
Build my funnel →
Here's how each funnel gets built ↓
05 — Tools & automation

Every tool, one funnel. Zero effort from you.

We wire in the tools you already use. You don't set up a thing.

Pick a flow and watch it run.

  1. ClientPicks a time on your page
  2. CalendlyChecks your real availability
  3. Zoom, Meet or TeamsLink created for that slot
  4. YouJoin in one click
Link sentNo copy-pasting, no double-booking
  1. ClientBooks a £75 session
  2. CheckoutCard, wallet or Direct Debit
  3. Stripe, PayPal, GoCardlessSecure, confirmed in seconds
  4. You£73.67 lands in your account
£75 paidBefore the first call
  1. ClientBooks or buys
  2. Zapier, Make or n8nTrigger fires instantly
  3. WhatsApp, email, SMSConfirmation and reminder
  4. Follow-upReview request after the session
0 messages sent by youAll of it runs on its own

Video calls

ZoomGoogle MeetMicrosoft Teams

Booking

CalendlyGoogle CalendarOutlook

Payments

StripePayPalGoCardlessUK

Messaging

WhatsApp BusinessEmailSMSMailchimp

Automation

ZapierMaken8nHubSpot

UK tools too

FreeAgentUKPT DistinctionUK

Using something else? If it connects through Zapier or Make, we can wire it in.

Once live, every booking runs like this.

  1. Lead arrivesPage, ad or WhatsApp
  2. Time chosenCalendly or your calendar
  3. Payment takenStripe, PayPal or GoCardless
  4. Link sentZoom, Meet or Teams
  5. RemindersEmail, WhatsApp or SMS
  6. Follow-upZapier, Make or n8n
Now the numbers: what UK coaches charge ↓
05 — UK prices

What UK coaches charge, and what it costs to get paid.

Use typical UK rates as a starting point for your offers, and know what each payment costs before you price.

Typical UK coaching prices
In-person session£30–£60 per hourLondon often £60–£150
Monthly training£150–£500+ a monthDepends on sessions a week and experience
Group sessions£20–£30 per personLower price, more clients at once
Online coachingUsually less per sessionHybrid clients can pay more overall
What taking payment costs in the UK
Stripe · UK cards

1.5% + 20p

Standard UK cards. EEA cards are 2.5% + 20p and international cards 3.25% + 20p.

GoCardless · Direct Debit

1% + 20p

Capped at £4 a payment. Built for monthly coaching plans and repeat payments.

PayPal

From 1.2% + 30p

Rises to 2.9% + 30p for standard card payments. Check your own rate.

Worked exampleA £75 consultation paid by UK card through Stripe costs about £1.33, so £73.67 reaches you. A £150 monthly plan collected by Direct Debit costs £1.70.

Prices and fees are typical ranges from public UK sources, checked October 2026. They vary by location, provider and account, so confirm current rates before you set prices.

04 — How we build it

How we build your revenue funnel.

A simple, done-for-you process, from idea to paying clients.

  1. 01

    Team discovery call

    We jump on a quick call to understand your business, your goals and what you want to sell.

  2. 02

    Content & videos

    We write high-converting copy and help you record simple videos for your funnel.

  3. 03

    Landing page

    We design and develop your landing pages and test everything for conversions.

  4. 04

    Automation & payments

    We connect email, WhatsApp, Google Calendar, meetings and payments through Stripe, PayPal and GoCardless.

  5. 05

    Ads

    We set up Meta and Google Ads to bring targeted traffic to your funnel.

  6. 06

    Clients arrive

    Leads come in, bookings happen and payments are collected automatically.

Every step runs on tools you already use ↓

Ready to build your revenue funnel?

Get pricing and a custom proposal for your business in minutes.

07 — What our clients say

Results from real businesses.

Falcoon helped me automate my gym operations completely. From memberships to payments, everything is smooth now. I saved hours every day.
James TurnerGym Owner, Manchester+40% time saved
My client bookings increased after using Falcoon. The system looks professional and clients trust it more than WhatsApp bookings.
Dr. Emily CarterConsultant Psychologist, Clinical Psychology+60% bookings
Before Falcoon, I was managing everything manually. Now I track clients, payments and progress in one place.
Daniel WrightFitness Studio Owner, LeedsAll-in-one system
Very simple to use and clean UI. My clients love the booking experience. It feels like a premium service.
Charlotte BennettTarot Card ReaderBetter client experience
08 — FAQ

Everything you need to know before you start.

Still unsure? We'll walk you through everything on a free call.

Book Free Website Audit →
How does Falcoon help fitness coaches?

We build high-converting landing pages, funnels and ad systems so you can sell your fitness programmes, coaching and digital products effortlessly.

Can counsellors and therapists use Falcoon?

Yes. The same booking, payment and meeting-link funnel works for counselling and therapy sessions on Zoom, Google Meet or Microsoft Teams. We build the funnel only and don't handle session content or client records.

Which tools do you connect?

Zoom, Google Meet and Microsoft Teams for calls, Calendly and Google or Outlook calendars for booking, Stripe, PayPal and GoCardless for payments, WhatsApp, email and SMS for messages, and Zapier, Make or n8n for automation. UK-based tools such as GoCardless and FreeAgent work too.

Do you run ads for lead generation?

Yes. We set up Meta and Google Ads to bring targeted traffic to your funnel.

Can I sell digital products?

Yes. We set up a product store with checkout and instant delivery for plans, ebooks and other digital products, plus upsells and bundles.

Do I need technical skills?

No. Falcoon is done for you. We build the pages, connect payments, booking and WhatsApp, and test everything, so you can focus on your clients.

What should I charge?

It depends on your location, experience and format. In-person sessions in the UK typically fall between £30 and £60 an hour, and London is often higher. We'll help you position and price your offer on the strategy call.

How do I get paid?

Through Stripe and PayPal for cards and wallets, and GoCardless for Direct Debit. Each provider sets its own fees, which are shown on this page.

Limited spots available this month

Get your first paying fitness client in days, not months.

We build your complete funnel, content and automation so you can focus on coaching.

Book Free Website Audit →
No commitment · Done-for-you system · Results-focused
  1. Day 1Funnel goes livePage, booking and payments connected
  2. Day 3Leads start bookingAds and WhatsApp replies running
  3. Day 7First client paysMoney in before the first call

Example timeline. Results vary by offer, audience and ad budget.

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