For UK personal brand fitness coaches

Sell products
while you sleep.

Sell supplements, plans and digital fitness products 24/7. We build the store, checkout and upsell system, so every order is paid for and delivered without you.

Free audit. No payment needed. Core build £149 one-time; store, delivery and upsells are add-ons from £29.

Example activity. Tap an item to add an order.

Product store setupA branded shop for supplements, plans and ebooks.
Checkout + payment flowCard, PayPal and Apple Pay, with instant delivery.
Upsell & bundle systemOrder bumps and bundles that grow every basket.
01 — The idea

You already have something people want. Let them buy it at 2am.

Right now buying from you means a DM, a wait and a bank transfer. Most people give up before the reply arrives.

Every product you sell should be one tap from checkout.

SupplementsOrdered in two tapsShipped by your fulfilment partner
Training plansPaid at checkoutDownloaded in seconds
Recipe books & guidesAdded as an order bumpEmailed instantly
BundlesPriced to raise the basketDelivered together
02 — The problem

Stop selling one DM at a time.

Selling through Instagram DMs, link-in-bio pages and PDF attachments loses sales you've already earned. Buyers want to check out now, not wait until you're back online.

Orders lost in DMs and inboxes
Sending files and links by hand
Bank transfers and chasing payments
One product per buyer, no add-ons
03 — The journey

From scroll to delivered.

We build the whole buying journey around your products, your brand and your audience.

01
Browse
A clean store in your brand, with clear product pages, photos and reviews.
02
Add to basket
Buyers add supplements, plans or bundles in one tap, on mobile first.
03
Check out
A short checkout with card, PayPal, Apple Pay and Google Pay.
04
Upsell
Order bumps and bundle offers appear at the moment buyers are ready to say yes.
05
Deliver
Digital products arrive by instant download. Physical orders go to your fulfilment partner.
06
Follow up
Receipts, usage tips and a reorder reminder go out without you lifting a finger.
04 — Sell fitness products

A store that sells around the clock.

Here's what we build for you.

01

Product store setup

A branded store for supplements, training plans, ebooks and programmes. Product pages, categories and pricing are set up and ready to sell.

02

Checkout + payment flow

A fast, secure checkout that takes payment by card, PayPal or Apple Pay. Digital products are delivered the moment the payment clears.

03

Upsell & bundle system

Order bumps, bundles and post-purchase offers that raise the value of every order, with no extra work from you.

05 — See it in action

One store. Every kind of product.

Supplements, plans or bundles: shopping, payment and delivery all happen without you.

Product page
yourname.co.uk/plan

12-week strength plan

PDF + app · Instant download
Beginner to advanced12 weeks
3 sessions a weekHome or gym
Price£49
Add to basket

A product page that explains the result, shows the price and makes buying obvious.

Checkout + order bump
yourname.co.uk/checkout

Checkout

Secure payment · Instant delivery
12-week strength plan£49.00
Add the recipe book for £9 (save £10)High-protein meals to go with your plan.
Total£58.00
CardPayPalApple Pay
Pay & download

One-tap order bumps add to the basket before the buyer pays.

Bundles
yourname.co.uk/bundles

Choose your bundle

The more you add, the more you save
Plan only£4912-week strength plan
Starter bundle£59Plan + recipe book Save £9
Full kit£89Plan + recipes + protein Save £13.99
Add bundle

Tiered bundles give buyers a reason to spend more.

06 — Integrations

Plugs into the tools you already use.

Store, payments, delivery and email, connected into one system that runs without you.

Store

Where you sell

ShopifyWooCommerceStan Store
Payments

Get paid at checkout

StripePayPalApple PayGoogle Pay
Delivery

Files and fulfilment

Google DriveDropboxFulfilment partner
Email & messaging

Receipts and reminders

EmailWhatsAppMailchimpKlaviyo
Automation & CRM

Follow-ups on autopilot

ZapierMakeHubSpotGoogle Sheets
Something else?

Your own stack

Using another tool? If it connects through Zapier or Make, we can wire it in.

What happens automatically.

From the moment a customer taps buy, nothing needs your attention.

StoreOrder placedBasket, bundle or single product.
→
Stripe · PayPalPayment takenSecure, one-step checkout.
→
EmailProduct deliveredInstant download or order sent to fulfilment.
→
CheckoutUpsell offeredBump or bundle added to the order.
→
Email · WhatsAppReceipt sentConfirmation and usage tips.
→
CRM · ZapierReorder triggeredReminder when stock runs low.
“

Your best salesperson never clocks off.

07 — The partnership

You build the brand.
We build the store.

Falcoon sets up your product store, checkout and upsell system, so you can launch and start selling without touching the tech.

Branded product store
Checkout with every major payment method
Instant delivery of digital products
Order bumps and bundles
Receipts, reminders and follow-ups
Mobile-first experience
08 — Budget

Tick what you sell. See what it costs.

Every store starts with the £149 core build. Add only the parts your products need.

Choose your add-ons
One-time total£278

Includes the £149 core build. Optional support is from £39 a month. Third-party tools and ad budgets are billed by their providers.

09 — Pricing

Pay once for the core. Add only what you sell.

Hosting and your domain are free for the first year. Add-ons are one-time prices on top of the core build.

Core build
£149 one-time
  • Landing page, checkout page and thank-you page
  • Hosting and domain free for your first year
  • Professional copywriting for every page
  • On-page SEO fundamentals
  • Fully mobile responsive design
  • Email notifications set up and integrated

Support is optional, from £39 a month.

  • Product store setupUp to 10 products · Shopify, WooCommerce, Stan Store£129
  • Order bumps and bundlesRaise every basket£49
  • Instant digital deliveryGoogle Drive, Dropbox, Email£39
  • Apple Pay and Google PayStripe£29
  • Fulfilment partner connectionOrders passed to your partner£69
  • Receipts and reorder remindersMailchimp, Klaviyo£79
  • Meta and Google Ads setupSetup only · ad budget is paid to Meta or Google£149

What stores actually cost

Digital plan storeCore build + store setup and instant delivery£317
Store that grows the basketCore build + store, delivery, bumps and wallet payments£395
Full supplements and plans setupCore build + all six add-ons£543

Your store platform, payment provider and email tools bill you directly. For example, Stripe charges 1.5% + 20p on standard UK cards. See the full pricing page for current third-party costs.

Questions before you book?

Is the £149 a monthly fee?

No. £149 is a one-time payment for your core build. Hosting and your domain are free for the first year, and ongoing support is optional from £39 a month.

Is the store included in the £149?

The core build gives you a landing page, checkout page and thank-you page. Product store setup (£129), instant delivery (£39), order bumps and bundles (£49) and the other extras are one-time add-ons, so you only pay for what you sell.

Do I need Shopify?

No. We can set up Shopify, WooCommerce or Stan Store, whichever suits your products. Platforms bill you directly. Shopify Basic is about £19 a month on annual billing.

Do I need my own Stripe or PayPal account?

Yes. We connect your own account so payments land straight with you. On a £49 plan paid by standard UK card, Stripe's fee is about £0.94, so about £48.06 reaches you.

Can you ship my supplements?

We connect your store to your fulfilment partner so orders are passed on automatically (£69). We build the funnel and don't stock or ship products.

What does Meta and Google Ads setup cost?

£149, for setup only. Your ad budget is paid directly to Meta or Google.

For UK personal brand fitness coaches

Let's build your product store.

Book a free website audit and we'll map out the store, checkout and upsell system that sells your products 24/7.

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